Start with the decision
I clarify what we need to learn or decide before reaching for solutions.
About / Buse
I design for complexity, change, and the moments that matter.
I’m a senior UX and product designer based in Istanbul, with 8+ years across digital banking, enterprise products, consulting, and AI-enabled product design.
I work where customer needs, business realities, risk, and technology have to become one understandable product experience.
01 / My perspective
Banking taught me to see the system behind the screen.
Designing in a high-stakes domain means working with regulation, security, legacy systems, operational dependencies, and many competing needs. It also means remembering that complexity belongs to the organization—not to the customer.
I use that experience beyond banking: to frame ambiguous product problems, connect front-stage interactions to the systems underneath, and make decisions that can survive real-world constraints.
02 / How I work
Design the whole system
I connect customer journeys, product logic, operations, and business intent.
Make thinking testable
I move from maps and flows to prototypes early enough to change direction.
Look for what breaks
I use critique, edge cases, and evidence to test attractive assumptions.
03 / What I bring
Strategy when the path is unclear. Craft when details matter.
- 01Product strategy and framing
- 02Complex journeys and core UX
- 03Service and systems thinking
- 04Research synthesis
- 05Interaction and prototyping
- 06AI-amplified design practice
04 / Experience
2024 — OngoingSenior UX Designer
Senior UX Designer
Commencis
Leading end-to-end UX and product design across banking engagements—from research and workshops to product principles, journeys, concepts, and prototypes. Current work spans personalization, security, proactive protection, conversational concepts, explainability, and AI-assisted design.
2022 — 2024Design Team Lead
Design Team Lead
Yapı Kredi
Led design across digital banking products from problem framing and journey definition through screen-level delivery. Combined hands-on UX with team leadership across card, account, and lifestyle touchpoints.
2021 — 2022Sr. UX Designer & Researcher / PM
Sr. UX Designer & Researcher / PM
UXservices
Managed UX engagements, planned research, facilitated one-to-one interviews, synthesized findings, and translated evidence into product recommendations across finance, media, health, and travel.
2018 — 2021UX Designer
UX Designer
IBM iX
Designed enterprise experiences across finance, travel, telecom, health, and cloud systems. Contributed to research, journey mapping, interaction design, prototyping, and workshop facilitation; also trained as a Design Thinking coach.
2018Undergraduate Research
Undergraduate Research
Fjord / Accenture
Developed a smart-home IoT concept for people with Alzheimer’s cared for at home, using multisensory cues to support daily routines and moments of stress.
EducationIndustrial Design
Industrial Design
Özyeğin University · 2014–2018
Graduation project focused on evolving IoT for home care. Currently studying Sociology at İstanbul University.
Let’s talk
Have a complex problem worth making clear?
I’m open to senior product design, service design, and AI-enabled product conversations.
[email protected]