Senior Product Designer · Istanbul

I make complex
products feel clear.

Selected perspective

Deep in banking complexity, fluent in the wider product world. I connect customer context, business intent, and scalable systems—not just screens.

01 / Selected work

Four stories.
Different kinds of complexity.

Banking safety · Flagship

Something happened?

Get protected
in seconds.

Shield status

ON

01 · Banking safety · Service & product design

A shield for moments that can’t wait

Helping customers protect everything first—then figure out exactly what happened.

Working practice

Human-led · AI-amplified

Explore wider.
Decide better.

AI expandsHuman decides

02 · AI methodology · Design practice

Designing with AI, without outsourcing judgment

A repeatable system for framing, exploring, prototyping, challenging, and deciding with AI.

Independent banking concept
Financial insightYour next payment may feel tight.Explore your options ↗
Monthly amount₺4,400Review payment plan

03 · Core UX · Decision support

Helping people choose a sustainable way forward

A pre-default support experience that makes debt options and their consequences understandable.

Service design
Next step

Everything you need,
right when you need it.

Today · 14:30

04 · Connected service

One journey, many moving parts

Reframing a fragmented service as one understandable customer journey.

02 / About

I work best where the answer isn’t obvious yet.

I’m Buse, a senior product designer based in Istanbul. My background in banking taught me how to navigate risk, regulation, scale, and many competing needs—without losing sight of the person using the product.

Today, I bring that depth to teams building thoughtful digital products, from early product framing to systems that hold up over time.

  • Product strategy
  • Complex journeys
  • Design systems
  • Research synthesis